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News & Insights


Market share shift of coffee shop brands in 2023
Vietnam's F&B market, in general, and Coffee shop market in particular, had remarkable growth in 2023. By the end of 2023, the dine-in...
Jun 24, 2024


Trung Nguyen Legend and Highlands Coffee maintained primary brands in the Coffee Shop sector 2023
Vietnam has long been recognized for its unique and long-standing coffee culture. The daily practice of consuming coffee has become an...
Sep 5, 2023


The Vietnamese coffee chain market: a delicious "piece of cake"?
With a size of about 1 billion USD, this market has attracted the participation of big players: Highlands, Phuc Long, The Coffee House
Sep 26, 2022
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