However, although many F&B brands have made a name for themselves thanks to their franchise chain

Heineken's global beer output in 2023 decreased by 4.7% to 24.2 billion liters mainly due to a decline from the Vietnamese and Nigerian

Although the number of stores did not increase much, revenues still grew by double digits, at 11.6 percent, reaching VNĐ590 trillion.

In 2024, the value of the food and beverage (F&B) market in Vietnam is expected to increase by 10.92% compared to 2023

55% of F&B business leaders said they have increased investment in the environment

The rapid expansion of foreign food and beverage (F&B) chains in Vietnam was making the domestic market more robust

Consumption demand is expected to grow strongly in the final months of 2022, creating growth momentum for the food industry

With a size of about 1 billion USD, this market has attracted the participation of big players: Highlands, Phuc Long, The Coffee House

Starbucks Vietnam and MoMo have announced a tie-up making the latter the first e-wallet to be accepted at the café chain.

The COVID-19 pandemic has had a huge impact on the business situation of these restaurant chains in Vietnam