Amid the rapid growth of the e-commerce market, emerging technologies such as artificial intelligence (AI) and big data are expected to see even wider applications in 2025.
E-commerce is becoming a key retail channel in Vietnam and is projected to expand at an even faster pace. According to the retail market overview report by Metric, Vietnam’s e-commerce revenue is forecasted to reach VND 387.5 trillion by 2025, with a total sales volume of 4.2 million products.
This reflects an impressive growth rate of 21.5% in revenue and 23% in sales volume compared to 2024. The year 2024 marked a significant milestone, with revenue growth on e-commerce platforms outpacing the overall growth of retail goods and consumer services by 4.2 times.
This trend underscores the increasing trust and preference of Vietnamese consumers for online shopping. Metric forecasts that in 2025, this momentum will continue, fueled by the integration of traditional e-commerce with social commerce.
The rise of shoppertainment—a blend of shopping and entertainment through livestream sessions—will become an integral part of the digital consumer’s habits.
In 2025, affordable products, particularly those priced under VND 200,000, alongside essential goods such as food, beverages, baby diapers, and milk, will continue to dominate Vietnam’s e-commerce landscape. This poses a challenge for retailers: how to meet low-price demand while maintaining quality and a seamless shopping experience?
The solution lies in greater investment in research and development (R&D) and leveraging technology and data analytics to swiftly and accurately capture market trends.
On a global scale, the Zebra Technologies Global Shopping Study reveals a notable trend: customer satisfaction with both online and in-store shopping is declining.
In 2024, only 79% of online shoppers and 81% of in-store shoppers reported satisfaction, down from 85% in 2023. The figures in the Asia-Pacific region are even lower, at 75% and 78%, compared to 81% and 80% in 2023.
In response, 79% of retailers in the Asia-Pacific region plan to increase technology investments in 2025. Technological solutions are being widely implemented across the digital economy.
According to Zebra Technologies, retailers are adopting smart mobile solutions and enhancing inventory tracking capabilities to provide a more modern shopping experience while improving staff productivity. As online shopping becomes more prevalent, real-time inventory accuracy is crucial. If a product is listed as “in stock” but is unavailable, customer trust can be shaken, leading to potential revenue loss.
To address these issues, RFID technology (Radio Frequency Identification) is becoming a key tool, enabling retailers to verify stock levels and improve real-time inventory management.
More than one-third of global retailers, including 41% in the Asia-Pacific region, believe that Generative AI (GenAI) will revolutionize inventory management and demand forecasting.
Additionally, automation processes such as product location tracking, video monitoring, and out-of-stock alerts are being strengthened to ensure inventory information remains accessible for both employees and customers.
The year 2025 will not only be about growth in numbers but also about reshaping retail operations to meet the evolving expectations of consumers.
By leveraging technology, retailers will play a crucial role in enhancing Vietnam’s e-commerce sector, contributing to the broader digital economy landscape.
(According to Vietnamnet)
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